The first and most obvious decision I want to commend you on is the choice to point out all of the manipulation attempts within one showing of the commercial, rather than showing it two times and calling them out the second time.
Since it is so immediately obvious that this commercial is clearly referencing the Grand Theft Auto game series, I wonder if you first point could be made sooner. The first point that you make feels a bit like a delayed reaction when I'm pretty sure the target audience is going to get the Grand Theft Auto reference Coca-Cola is making almost immediately.
If you could find a way of combining your first attempt with your second, I think you would have a very solid portfolio piece. The reason I say this is because the first video was successful in that it explained to the viewer exactly what these propaganda techniques are. "The Testimonial," for example, doesn't mean much when the viewer is only shown where and how its used and not really what it is. This could easily be solved by accompanying each callout with the definition somewhere else on the screen and distinguishing it with a different typeface or something.
Also, the pacing you use to reveal your text gets a bit awkward at times. One particular case occurs in "The Testimonial" you insert a pause between "Coca-Cola" and "corporation" on the next line. Really think about the way emphasis and pacing would be used when someone speaks and apply that to your text.
This is a very strong piece, I enjoy the sarcasm that comes through with the added graphics in the slowed down parts. I think that you could still benefit from carful pacing. The type still comes in a little awkwardly, and seems so slow and serious then is suddenly concluded with silly graphics and sounds, its just not meshing up quite right yet. I think I might have opted to just completely freeze the frames instead of just going to slow motion. The video footage you have is too low of quality and just becomes jumpy instead of slow, and looks (like) a little horsey.
All those things aside, the spot is very engaging and quite entertaining. The original spot definitely worked in your favor in having such perfect personification of the ideas you are talking about. Good job to you sir, the hard work you put into this is very much apparent, and it is heads above your first attempt.
2 comments:
MEDIA MANIPULATION REDO
The first and most obvious decision I want to commend you on is the choice to point out all of the manipulation attempts within one showing of the commercial, rather than showing it two times and calling them out the second time.
Since it is so immediately obvious that this commercial is clearly referencing the Grand Theft Auto game series, I wonder if you first point could be made sooner. The first point that you make feels a bit like a delayed reaction when I'm pretty sure the target audience is going to get the Grand Theft Auto reference Coca-Cola is making almost immediately.
If you could find a way of combining your first attempt with your second, I think you would have a very solid portfolio piece. The reason I say this is because the first video was successful in that it explained to the viewer exactly what these propaganda techniques are. "The Testimonial," for example, doesn't mean much when the viewer is only shown where and how its used and not really what it is. This could easily be solved by accompanying each callout with the definition somewhere else on the screen and distinguishing it with a different typeface or something.
Also, the pacing you use to reveal your text gets a bit awkward at times. One particular case occurs in "The Testimonial" you insert a pause between "Coca-Cola" and "corporation" on the next line. Really think about the way emphasis and pacing would be used when someone speaks and apply that to your text.
All in all... this is definitely an improvement.
This is a very strong piece, I enjoy the sarcasm that comes through with the added graphics in the slowed down parts. I think that you could still benefit from carful pacing. The type still comes in a little awkwardly, and seems so slow and serious then is suddenly concluded with silly graphics and sounds, its just not meshing up quite right yet. I think I might have opted to just completely freeze the frames instead of just going to slow motion. The video footage you have is too low of quality and just becomes jumpy instead of slow, and looks (like) a little horsey.
All those things aside, the spot is very engaging and quite entertaining. The original spot definitely worked in your favor in having such perfect personification of the ideas you are talking about. Good job to you sir, the hard work you put into this is very much apparent, and it is heads above your first attempt.
Thumbs to the up.
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